Sunday, January 15, 2012
Rare Vintage Tudor Chronograph 94210 Stainless Steel Monte Carlo Dial NR
At the same time, you'll have a dedicated project page on Kickstarter that you can market yourself.It is worth noting that Kickstarter must individually approve projects. You need to look at their terms and conditions and understand that your project will not be automatically approved. is interested in helping people start their dream projects, and wants to make sure there is equal value for the project starter and the backers. Kickstarter does not want you to use their service merely to sell existing products.Kickstarter offers you a large one-page style area to offer text, images, and videos about your project. You are limited to their format, but of course have the option of having a separate external website. Kickstarter offers you the ability offer various items for backers to pledge for. Though it does make it a bit tough for people to back something multiple times (they want more than one) or for you to offer a few things at the same price (pledge amount).How do you get your money? Kickstarter handles the transactions and money goes through Amazon Payments that you'll need to hook up to your bank account. It seems rather straight forward, though I don't know how it works with international accounts. Backers only have money taken from them if your goal amount is met, and it happens when the project timeline ends. The biggest drawback people experience is the amount Kickstarter and Amazon Payments take. I hear that in total it is about 8-9%?? (Kickstarter takes about 5% and Amazon Payments takes about 3.5%) of the total amount you raise (though you'll need to consult with Kickstarter for precise details on fees and payment). Though most agree the amount is fair and reasonable.According to most of the project starters I spoke with, the limitations of Kickstarter pale in comparison to the benefits. This applies not only to the service but also the site's audience. I have to say that the potential money a project can raise to get started is really impressive. A famous example is a project for an iPod Nano watch strap that had backers pledge almost one millions dollars.The general rule of thumb is that the more serious you want backers on Kickstarter to take you, the more serious need to appear. This can mean having actual prototypes of watches available to video and photograph. If you have mere renderings and no prototype, then don't expect too much from potential backers. Timing is also important. While their money is safe unless other backers pledge for the project, people don't want you to take another year to get your watch produced. Of course, the lower the price of each watch, the less this is an issue. is also still relatively new. This means that there is a limited learning curve to using the service, and customer service for Kickstarter is reportedly very difficult to contact. Also, there are usually thousands of projects listed on at any given time. This means that while the potential for getting a lot of eyes on your project is there, you'll need to focus on your own marketing at least to some degree.Again, and this is an important point - Kickstarter reportedly does not see themselves as an e-commerce site to help people sell large amounts of product. Kickstarter doesn't want people using their service to sell existing products or as a way of selling pre-made products en mass. Be prepared to have to pitch your project to their people for approval.Overall it looks like using Kickstarter is an excellent option for people interested in making and selling a single watch or starting a brand - especially if selling directly to the consumer is in your business plan. People starting a larger brand will likely use other funding sources, but overall if you are looking to make a watch (or really anything) check out what can offer you.
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